Soon it’ll be Mach 25.
June 4, 2008
When I first saw a commercial for the Mach III, I remember being wowed and thinking razors had topped themselves. Little did I know, it was only the beginning.
Now, Gillette has come out with a 5 blade razor. (Actually…I think they did this back in ‘06.) Five blades. Five blades. Yes, I know you heard me the first two times I said it. I’m not repeating this for the hard of hearing.
WTF is up with 5 blades?? Three wasn’t doing it? Or is it…
…yet another intelligent marketing ploy?
Frank: Hey Johnny, I have a great idea! We should put TWO blades on the razor for an even better shave!
Johnny: Yeah, man, that’s a great idea! And I should promote you for your innovation and ingenuity.
Frank: No wait – WAIT! We should put THREE blades on a razor! Dude, that’s even better!
Johnny: Whoa, whoa, slow down boy. Are you trying to give away the company? We should milk the two blades for all they’re worth and when they’re not a novelty anymore, THEN we’ll put three blades on it.
Frank: Duuuuuuuuude…
Seriously. That’s an actual recorded conversation.* And it was brilliant when it was two blades, then three. Now it’s just ridiculous. When are they going to stop? I mean, really? How many blades can you FIT on a razor? I have a theory.
Have any of you seen the Intuition razor by Schick? Here’s a picture:
Do you see how much surface area is on that head? And it’s for soap right? WRONG. They didn’t name it “Intuition” for the hell of it. This little razor is an experiment in How-Big-Can-We-Make-A-Razor-Head-And-Still-Get-People-To-Buy-It. Because the NEXT step is going to be How-Many-Blades-Can-We-Fit-On-This-GIANT-Razor-Head.
And I bet the answer is going to be 25.
* from my head.
June 4, 2008 at 2:22 pm
hey blondie… I happen to be a HUGE fan of the intuition!!
June 4, 2008 at 2:31 pm
By ‘blondie’, I’m assuming you meant, “Wow, I am utterly stunned by your gorgeous locks!” And thank you. They are quite stunning. But not nearly as stunning as 25 blades on one razor. I would like to ever so kindly point out that I wasn’t making FUN of the intuition. I was merely providing insufficient evidence for my claim that they are using the Intuition to determine how big of a razor head they can get away with. It’s people like you that are making their experiment successful. I’m curious though – would you still be a fan of the Intuition if it had 25 blades instead of soap?
June 4, 2008 at 3:24 pm
ahhh… but the soap is what makes this invention ingenious… legs are left utterly smooth with minimal fear of amputation. I for one am a “shave as quickly as I can” kind of girl and this thing lends a hand… also being a traveling fool, the convenience can not be mocked… and yea… the fewer the blades the better… with my get in, get out attitude… there would be much chance of me not making it out alive…